1.) TO CREATE MOMENTS OF CLARITY FOR US AND OTHERS "THE AH-HA MOMENT"

2.) TO MAKE NUMBERS COME TO LIFE IN TANGIBLE WAYS

3.) TO CREATE AND SEE VALUE IN ALL THINGS

4.) TO CREATE A CULTURE OF CARING

5.) TO HONOR TIME AS THE MOST VALUABLE THING THAT EXISTS

6.) TO NEVER GIVE UP AND HAVE FUN